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Competitive Strategies Case Study




Case Title:
The US Wireless Industry in 2005
Publication Year : 2006
Authors: Chinmoy Kumar, Avimanyu Dutta
Industry: Telecommunications
Region:US
Case Code: COM0154K
Teaching Note: Not Available
Structured Assignment: Not Available
Abstract:
The wireless industry was among the most competitive industries in US. There were scores of players all across the country that competed on poor margins. The market had reached a level of saturation from whereon it had become difficult for operators to grow further. In the new business scenario, mergers and acquisitions had emerged as potential alternatives that ensured, for the carriers a better market share. While some pro-consumer groups were apprehensive of the effects of consolidation, many industry observers found it a scope to accelerate technological advances by giving companies the resources to deploy high-speed networks. However, there was also a simmering fear that too much consolidation could choke off the competition that had made wireless the most dynamic of all sectors. This case provides the readers with a broad understanding of the US wireless market, the competitive scenario therein, technological regulations, the standards and the market trends.
Pedagogical Objectives:
- To discuss the competitive scenario in the US wireless telecommunication industry
- To discuss the technological regulations and standards
- To discuss the possible synergies and challenges of mergers and consolidations .
Keywords : Wireless; Cellular; Mobile phone; Competitive Strategies Case Study; Cingular; Verizon; Sprint; Nextel Communications; CDMA (code division multiple access); Iden (integrated digital enhanced network); GSM (global system for mobile communication); Telecommunication; Spectrum cap; Consolidation; Carrier; T-Mobile
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